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All Our Problems are Simple?
A while back, when I was talking with managers of an international manufacturing company it came up that I was a philosophy Ph.D. It struck the managers as an odd background for business, and they asked how I came to be involved in business consulting. I explained that philosophy is about questioning assumptions, and in…
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How to Launch a Successful Online Survey
There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used. An online survey is one such tool. When used correctly, an online survey can be a powerful way of quickly and inexpensively gathering…
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Thoughts on Reading Contagious
Now that advertising is increasingly moving into the domain of social media, a key goal in marketing strategy has been to develop a framework for making things go viral. Campaigns such as Dos Equis’ The Most Interesting Man in the World campaign, or Old Spice’s The Man Your Man Can Smell Like campaign have significantly…
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Failing for Success: The Importance of Low-Fidelity Prototypes
Many of the strategic issues we’ve been thinking about at Justkul Inc. revolve around the intersection between design-thinking and corporate strategy. Although we believe both can be compatible, they are often in tension with one another. One of our hopes is to bring both fields closer together. One concept about which many design thinkers are…
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What is Cool?
What is cool? Coolness is a preference objectified. It is usually asserted in relation to a group to which one attributes an authority in the realm of taste. The objectification of the preference is important. To objectify something is in part to grant ownership to another. In the realm of the cool, this is to open…