Over the past ten years the Justkul research team has worked on hundreds of customer surveys for investment deals and strategic initiatives. Many of our clients could execute research themselves, but they have come to value the quality of our work, our expertise in knowing what questions to ask, our skill in avoiding common mistakes,…
Author: jfhannon
There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used.An online survey is one such tool. When used correctly, an online survey can be a powerful way of quickly and inexpensively gathering information…
Now that advertising is increasingly moving into the domain of social media, a key goal in marketing strategy has been to develop a framework for making things go viral. Campaigns such as Dos Equis’ The Most Interesting Man in the World campaign, or Old Spice’s The Man Your Man Can Smell Like campaign have significantly…