Over the past ten years the Justkul research team has worked on hundreds of customer surveys for investment deals and strategic initiatives. Many of our clients could execute research themselves, but they have come to value the quality of our work, our expertise in knowing what questions to ask, our skill in avoiding common mistakes,…
As the CEO of a customer research firm that works primarily with private equity, I am often asked what value customer research can bring to a private equity deal. People outside the private equity industry sometimes find it surprising that customer research can have a role in transactions that are so often portrayed as driven…
According to some, market research is pretty useless in contexts of uncertainty. These contexts include disrupted markets, the introduction of radical new innovations, or the launch of new products and services. Steve Jobs explained this view in an interview:”The problem is that market research can tell you what your customers think of something you show…
In a recent article in the New York Times (September 13, 2013), Susan Dominus described how the Office of Personal and Career Development at Wake Forest University is transforming the liberal arts by emphasizing the importance of job placement. Although the discipline of philosophy was only mentioned off-hand at the end of the article, the…
How do you structure a corporation for innovation? There are many answers to this question, which vary depending on the size and purpose of the organization. However, if any company can claim to be a model for innovation in the past decade it has been Google. Not only has the company brought innovative products to…
A while back, when I was talking with managers of an international manufacturing company it came up that I was a philosophy Ph.D. It struck the managers as an odd background for business, and they asked how I came to be involved in business consulting. I explained that philosophy is about questioning assumptions, and in…
There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used.An online survey is one such tool. When used correctly, an online survey can be a powerful way of quickly and inexpensively gathering information…
Now that advertising is increasingly moving into the domain of social media, a key goal in marketing strategy has been to develop a framework for making things go viral. Campaigns such as Dos Equis’ The Most Interesting Man in the World campaign, or Old Spice’s The Man Your Man Can Smell Like campaign have significantly…
Many of the strategic issues we’ve been thinking about at Justkul Inc. revolve around the intersection between design-thinking and corporate strategy. Although we believe both can be compatible, they are often in tension with one another. One of our hopes is to bring both fields closer together.One concept about which many design thinkers are seemingly…
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