Tag: design-thinking

January 11, 2014

According to some, market research is pretty useless in contexts of uncertainty. These contexts include disrupted markets, the introduction of radical new innovations, or the launch of new products and services. Steve Jobs explained this view in an interview:”The problem is that market research can tell you what your customers think of something you show…

August 16, 2013

A while back, when I was talking with managers of an international manufacturing company it came up that I was a philosophy Ph.D. It struck the managers as an odd background for business, and they asked how I came to be involved in business consulting. I explained that philosophy is about questioning assumptions, and in…

March 4, 2013

Many of the strategic issues we’ve been thinking about at Justkul Inc. revolve around the intersection between design-thinking and corporate strategy. Although we believe both can be compatible, they are often in tension with one another. One of our hopes is to bring both fields closer together.One concept about which many design thinkers are seemingly…

April 3, 2011

Mies van der Rohe’s Farnsworth House (1945-1951) is widely regarded as one of the most influential designs in 20th century architecture. The house itself is not only an icon of the International Style, but it also has inspired many equally iconic houses throughout the world: Philip Johnson’s Glass House (1949), Steve Hermann’s Glass Pavilion, the Division Knoll Residence, the…