As the CEO of a customer research firm that works primarily with private equity, I am often asked what value customer research can bring to a private equity deal. People outside the private equity industry sometimes find it surprising that customer research can have a role in transactions that are so often portrayed as driven…
Tag: UX
There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used.An online survey is one such tool. When used correctly, an online survey can be a powerful way of quickly and inexpensively gathering information…