Tag: online survey

January 11, 2014

According to some, market research is pretty useless in contexts of uncertainty. These contexts include disrupted markets, the introduction of radical new innovations, or the launch of new products and services. Steve Jobs explained this view in an interview:”The problem is that market research can tell you what your customers think of something you show…

June 23, 2013

There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used.An online survey is one such tool. When used correctly, an online survey can be a powerful way of quickly and inexpensively gathering information…