Over the past ten years the Justkul research team has worked on hundreds of customer surveys for investment deals and strategic initiatives. Many of our clients could execute research themselves, but they have come to value the quality of our work, our expertise in knowing what questions to ask, our skill in avoiding common mistakes,…
Tag: research
As the CEO of a customer research firm that works primarily with private equity, I am often asked what value customer research can bring to a private equity deal. People outside the private equity industry sometimes find it surprising that customer research can have a role in transactions that are so often portrayed as driven…
According to some, market research is pretty useless in contexts of uncertainty. These contexts include disrupted markets, the introduction of radical new innovations, or the launch of new products and services. Steve Jobs explained this view in an interview:”The problem is that market research can tell you what your customers think of something you show…
There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used.An online survey is one such tool. When used correctly, an online survey can be a powerful way of quickly and inexpensively gathering information…