Tag: brainstorming

January 11, 2014

According to some, market research is pretty useless in contexts of uncertainty. These contexts include disrupted markets, the introduction of radical new innovations, or the launch of new products and services. Steve Jobs explained this view in an interview:”The problem is that market research can tell you what your customers think of something you show…

March 4, 2013

Many of the strategic issues we’ve been thinking about at Justkul Inc. revolve around the intersection between design-thinking and corporate strategy. Although we believe both can be compatible, they are often in tension with one another. One of our hopes is to bring both fields closer together.One concept about which many design thinkers are seemingly…

May 22, 2011

If someone is really trying to be innovative, almost by definition that person will fail from time to time. This is because innovations that have never been tried before are often risky undertakings, and failure is far more likely than success.¬†James Dyson went through 5,127 prototypes before he came up with his famous vacuum cleaner….

April 17, 2011

For Creativity and Innovation Week (April 15th-21st) I’ve decided to write something about a book that has recently had an impact on how I think about creativity. This is Sticky Wisdom: How to Start a Creative Revolution at Work. The book is relatively short, and can be finished in about a day. It has a…

September 10, 2010

In the course of my time teaching and managing people, I have become very interested in how to make conversations more conducive to creativity and innovation. Although there are no general ways to guarantee that a conversation or meeting will lead to new and creative results, I have identified at least nine steps that can…